Can I really do my own marketing?

Loads of new business owners + entrepreneurs see their lack of a big marketing budget as a serious constraint when it comes to building brand awareness and acquiring new customers.

Some think, ‘Maybe I can do my own marketing!’

This is the correct mindset for any small business or entrepreneur starting out with budget constraints.

There are PLENTY of resources out there on the world wide webz to help you get seen, known, liked, and trusted!

I wanted to give you a little taste of some of the tools available to you if you're currently thinking about launching your very first (eeek!) marketing campaign. Let's make it visible + effective!

Let's start by asking ourselves - who are the main people in a marketing team anyway? You'll normally have a creative designer (video and graphics), a content + copywriter, a social media expert, and maybe a web developer. Imagine having to employ all these people when you're just starting out! Impossible! We're talking something in the region of $250,000 a year (gulp)!

DIY approach

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So that's not gonna work for us. Let's take a DIY approach. Any resourceful entrepreneur will find easy-to-use tools on the internet to help you get the tasks done that the above team would normally handle. Sure, you're not a graphic designer or an award-winning copywriter - but you're YOU and you know your business best! that's seriously THE best place to start.

Here are a few of my fave resources for newbies. Let me know if you have any other recommendations!

EXPERT EMAIL MARKETING

MailerLite is a brilliant choice for newbie biz owners. User-friendly with great support if you need help getting to grips with things, you’ll be able to create your very own email nurture sequences + segmented subscriber lists on their Forever Free plan.

GORGEOUS GRAPHIC DESIGN

Stencil – This is a simple to use graphics design tool that enables non-designers to drag-and-drop elements to make graphics just like in Photoshop. You can even save templates for quicker speeds + better brand consistency!

There are plenty of resources out there on the world wide webz to get you seen, known, liked and trusted!.png

AWESOME ANALYTICS

Google Analytics is seriously amazeballs for the geeks among us. Once you get into a bit more of a ‘flow’ with your marketing, you’re going to want to keep an eye on what’s performing well for you and which tactics you should kick to the curb. Analytics from Google is an incredibly comprehensive suite that can give you amazing insights about your audience - totally gratis!

Ready for more free marketing tips, tricks + advice? Good, I got ya. Grab the free Content Idea Generator and get on the mailing list to be first in line for the latest content marketing goodies and special offers.

PS. A couple of the links I’ve shared with you today are ‘affiliate links’. This means that I might get a (very) small credit if you decide to sign up using my link. The reward is so minimal that it’s not even on my radar. Know that I only ever recommend tools that I use myself + LOVE, and I only share them with you because I know they can help you to build your business.